The UGG Guide to Halloween Costumes

(Canada Goose )
Pin It > Halloween Costumes with UGG

Some of our styles are just begging to be a part of certain costumes. You just look at them, and it’s like how could you not? Take the Yvett slipper. Topped with a fluffy pom, it screams Tinker Bell. And the 70’s vibes evoked by the Kassi and Cam II? You can’t help but play those up as Penny Lane from Almost Famous. Scroll and explore the possibilities.

Peter Pan

Pin It > UGG Peter Pan Costume

If growing up means not dressing up for Halloween, then no thanks. Get away wearing slippers as Peter Pan in the Nikola and an all-green get up.

Pin It > UGG Nikola Slipper

Tinker Bell

Pin It > UGG Tinker Bell Costume with Yvett Slipper

Coordinate with Peter Pan by going as Tinker Bell in the Yvett. This slipper couldn’t be more perfect unless we covered it in glitter.


Pin It > UGG Neumel Wheat Halloween Costume

The golden tint to the Neumel Wheat is perfect for any bird costume, really. We just found this penguin option hilarious. Happy feet indeed.


Pin It > Werewolf in UGG Boots

Guys, there’s no reason to be scared of wearing your Classic boots in public this Halloween, especially since you’ll be the one doing the scaring.

Pin It > Halloween Costumes for Guys

Penny Lane

Pin It > UGG Guide to Halloween Costumes

The 70’s are in, so put all the retro pieces you already own (like your flares, denim skirts, and lace-up tops) together and take this trend to the level with our Kassi clogs and a shearling vest or coat.

Pin It > Easy Penny Lane Costume


Pin It > Easy Pilot Costume

With distressed materials inspired by the classic bomber jackets, the Selwood Bomber lends itself perfectly to a pilot costume. All you need are some tan pants, a white tee, a leather jacket, and goggles. Top it off with a trapper hat that you can use for non-costume looks when winter hits.

Pin It > UGG Selwood Bomber

Ski Bunny

Pin It > Ski Bunny in UGG Patten Boot

If you don’t want to put in too much effort or you’re just worried about getting cold, pair a cozy boot like the Patten with gloves, a hat, and a scarf. Add some ski poles or goggles for a costume that is more chalet chic than basic.


Perfect Pairs: Boots and Tights

Pin It > How to Wear Tights and Boots
  1. Balance the ruggedness of the Gradin with a pair of floral lace tights.
  2. Draw attention to your Paxton rain boots with this geometric pair.
  3. Elongate your stems with the sleek Amal and some rosy hosiery.
  4. Let your legs do the talking in the waterproof Cecile and these sheer tights.
  5. Rouge your knees with these polka dot tights and the Jayne.
  6. Get a sexy layered look with these fishnet stockings and the Keller Croco.

(Canada Goose Online:  )

Fall and Winter Hairstyles

Fall and winter aren’t easy on our manes. Between the wind, static, and rain, there are far too many bad hair days. In an effort to limit them, we brought in a professional to show us a few styles that even the most cosmetology-challenged will be able to do.

(Canada Goose Online: )

Pin It > Everyday Chignon

First up, the everyday chignon. When done in an undone way, this elegant style won’t seem at odds with your denim and knits. It also pairs quite beautifully with earmuffs.

Pin It > Easy Chignon

Prep the hair with texturizing spray. (We like Bumble and bumble. Thickening Hairspray.) Tease from the apex of the head to the nape of the neck in 1” sections. Curl hair in 2” sections by wrapping it around the barrel of a curling iron. Split the hair into three sections: two on the side and one on the back. Roll hair from either side into place at the nape of the neck and secure with bobby pins. Wrap the third section up and over the two pinned sections. Have fun! It doesn’t need to be perfect. The more texture, the better.

Pin It > Shoelace Braid

Now don’t get scared. This shoelace braid looks a lot harder than it is. This eye-catching style will be perfect for date night, a Thanksgiving get-together, or the office holiday party.

Pin It > Shoelace Braid How To

Prep the hair with a texturizing hairspray. Curl the hair in 1” sections by wrapping it around the iron to create beachy waves. Part the hair with a dramatic side part. Take a 2” section and divide at the top of the head. Tie the two pieces together as you would with any ribbon or lace and continue for the length of the hair. Spray each loop with hairspray as you finish. Secure with a bobby pin.

Pin It > Headband Updo

We love our headbands—all the warmth with none of the hat hair woes—but we wanted to find a better way to wear them than with our hair down or in a plain ponytail. Enter this voluminous, retro-inspired updo.

Pin It > Headband Hairstyle

Prep the hair with a texturizing spray. Tease at the crown in 1” sections. Pull hair into a high ponytail and secure with hair elastic. Wrap hair around the elastic to hide. Tease the remaining hair from the ponytail to create the look of a full, messy bun. Secure the ends with bobby pins, leaving a few pieces out for a tousled look. Finish with hairspray.

Ugg Boots Are in Again—4 Cool-Girl Ways to Wear Them Like the Celebs!

Taylor Swift
Kim Kardashian, KUWTK
ESC: Under 100,

ESC: Hailey Baldwin, Ugg Boots

Jamie McCarthy/Getty Images

If you think that Ugg boots belong in the back of your closet, destined to never see the light of day again, you might want to take a beat.

Why? For one, celeb stylist Rachel Zoe says so. That’s right, the comfy, cold-weather shoe (that feels so good it’s practically a slipper) is cool again—just in time for fall. And lucky for all of us that have a hard time with heels, Uggs these days go with everything. “You can live in Ugg day to night—wear them at home, wear them out and in whatever setting you will still look incredibly stylish,” encouraged the pro.

Don’t believe it? Keep reading for four celeb-inspired ways to wear Uggs any time, any place.


Meet the It Shoe Every Celeb Will Be Wearing This Season

Just because it’s your day (or night) off, doesn’t mean that you shouldn’t get dressed up at all. It’s perfectly reasonable to want to keep it simple, but that doesn’t give you free reign to look like a slob. The solution: Pull a Hailey Baldwin and swap in your boots anywhere that you would wear sneakers. Whether you’re doing the crop top and short-shorts routine or going the flirty route with a miniskirt and bodysuit, consider Ugg boots your flat-shoe upgrade of the season.

ESC: Hailey Baldwin, Ugg Boots
UGG Classic II Tall, $200; H&M A-Line Skirt, $29.99; River Island Light Blue Wash Fleece Lined Denim Jacket, $100; Vince Wrap-Effect Silk Blouse, $275; Crap Eyewear The Tuff Patrol Sunglasses P, $66; Rebecca Minkoff ‘Medium Julian’ Backpack, $245

ESC: Olivia Culpo, Ugg Boots

Michael Simon/

If you’re jettsetting this fall (near, far or anywhere in between), comfort is key. But if you’re a fashion girl like Olivia Culpo, looking good, no matter what, tops the list as well. You might only be wearing stretchy jeggings and an oversized sweater (your most off-duty outfit), but trust us: Fleece-lined boots are much easier to slip on and off when you’re making your way through the airport’s tedious TSA checkpoint.

ESC: Olivia Culpo, Ugg Boots
UGG Classic Short Leather, $175; AEO Denim x Hi-Rise Jegging, $49.95; Theory Tace Turtleneck Long Sleeve Jersey Bodysuit, $160; 10 Crosby by Derek Lam Wool-Blend Cape, $398.28; Sunday Somewhere Soleil Sunglasses, $290; Clare V. Petit Henri Maison Pouch, $295

ESC: Hilary Duff, Ugg Boots


You can rationalize wearing the cozy shoe when traveling and hanging around the house, but yes, you can also wear Uggs out and about when you are being your most serious self, much like Hilary Duff. If you have a business meeting or something equally as professional on the books, the trick is to pair the under-the-radar footwear with structured pieces, like oversized sunnies, a cape jacket and a satchel, to instantly bring glamour to your look.

ESC: Hilary Duff, Ugg Boots
UGG Classic Cuff Short, $180; Dorothy Perkins Stripe Bodycon Tube Dress, $37; Hype Spitfire Sunglasses, $39; ZAC Zac Posen Eartha Soft Top Handle Bag, $495; Mango Pockets Cape, $99.99

ESC: Rosie Huntington-Whiteley, Ugg Boots


We’re all busy, so more often than not what you wear during the day winds up being the very outfit that you roll into happy hour in. If that’s the case, you’ve got to make sure that your outfit is versatile enough to transition you from occasion to occasion. Not to say that Ugg spokesperson Rosie Huntington-Whiteley’s look would work well for a cocktail party, but the all-black, no-fuss mentality is the safest way to look classy at any hour. Just be sure to keep it fun with trendy accessories like a colorful fur collar or the model’s edgy choker.

ESC: Rosie Huntington-Whiteley, Ugg Boots
UGG Classic II Short, $160; Topshop MOTO Black Coated Joni Jeans, $74; Mango Faux-Fur Denim Jacket, $89.99; Rebecca Minkoff MAC Circle Cross Body Bag, $195; Scosha Fiesta Gold-Plated Diamond Ring, $270; Vince Wrap-Effect Silk Blouse, $275

Thank goodness, too, because, really, who wants to wear heels when you can wear Uggs instead?

Deckers Outdoor drops as analyst cuts rating over UGG boots

By Noel Randewich | SAN FRANCISCO

Shares of Deckers Outdoor (DECK.N) were on track on Thursday for their biggest one-day drop since early 2015 after an analyst downgraded the footwear maker over concerns about discounts on its UGG boots.

The sheepskin boots, which have grown wildly popular over the past decade, have boosted Deckers’ revenue to nearly $2 billion a year, but growth is losing steam.

A $20 UGG rewards certificate program introduced by Deckers last week and the company’s recent decision to sell the boots on (AMZN.O) and through Macy’s (M.N) will annoy long-time loyal wholesalers like Nordstrom (JWN.N) and Journeys, Susquehanna analyst Sam Poser wrote in a research note.

He downgraded his outlook on Deckers to “negative” from “neutral.” The stock fell 5.9 percent to $57.39 at mid-afternoon.

“We would sell (Deckers) as the health of the UGG brand is clearly at risk,” Poser said.

UGG sales exploded from $37 million in 2003 to $1.52 billion in fiscal 2016 as the boots turned up from Rodeo Drive to college campuses to malls, but last year’s growth was a meager 2.1 percent.

In the June quarter, net sales of UGG fell 20 percent. Net sales from the Goleta, California-based company’s other brands, Teva and Sanuk, also declined.

Despite concerns about slow sales growth, the number of mutual funds owning Deckers shares increased by 9 percent to 340 in the past quarter, according to Morningstar data.

For the fiscal second quarter, Deckers’ revenue is expected to increase 2.1 percent and its full-year revenue is seen falling 1 percent, according to the average estimate of analysts followed by Thomson Reuters.


I’m a Fashion Editor Who Can’t Wait to Get a New Pair of UGG Boots

Every girl has that one special item she’ll invest in over and over again. We partnered with UGG® to share how for one of our editors, that item is a pair of her favorite boots.

I was born and raised in the suburbs of New York, and growing up there made me love the changing seasons, especially Fall. The chill of Autumn and all of the fashion that comes with it fills my soul with happiness to this day. Since I was in elementary school, my mom and I would go shopping every back-to-school season. We stocked up on cable-knit sweaters and fresh new jeans, and every year without fail I got to pick out a shiny new pair of UGG® boots. The first pair I ever owned was the Classic Tall Boots in Chestnut, and I distinctly remember not wanting to take them out of their big, eggshell-colored box because I didn’t want to ruin their pristine condition. Once I finally brought myself to do so, I lived in them.

Now that I’m in my 20s, work in an unbelievably stylish office, and have a job that constantly keeps me on the prowl for emerging trends, my fashion has evolved. One thing that remains the same is my love for UGG® boots, and luckily the range of styles has followed me into adulthood. Since patent leather and high heels aren’t always suitable for romping around Manhattan, UGG® boots are my go-to. This Fall, I have my eye on the new Classic II styles. They’re perfect for when I’m running to appointments after work or just need a comfortable commuting option. They’re insulating and weather-resistant without being clunky — exactly what I need when it rains or snows.

No matter where you’re from, it’s likely you have a few fond memories of wearing UGG® boots, too. They’re undeniably cozy and never fail to keep feet snug. There’s truly nothing not to love, and that’s why I’m proud to declare that no matter how old I am or how drastically my style changes, I’m going to keep investing in my favorite shoe.

More From UGG®:

Committed to the finest materials and impeccable craftsmanship, UGG® introduces the next generation of the Classic Boot. Shop new Classic II styles now!

Redesigned for weather and more luxurious than ever, the New Classic has been pretreated for water and stain resistance and features improved traction.

For the Second Fall Season in a Row, Rachel Zoe Styles New UGG Lookbook – Capturing the quintessential California girl, laidback looks are grounded in new Classic Boot styles


NEW YORK–(BUSINESS WIRE)–When Rachel Zoe makes a style statement, fashion aficionados take notice. The famed designer, stylist and editor has once again partnered with UGG®, a division of Deckers Brands (NYSE:DECK), to curate a lookbook that features the brand’s new assortment of fall Classic boots.

@RachelZoe is at it again, styling the @UGG Classic Boot for the sartorial LA woman.

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Designed to give UGG® fans a dose of fresh inspiration, the lookbook showcases the versatile ways in which UGG® can be worked into everyday ensembles, from beach to street and beyond. With looks that tie back to the brand’s coastal roots in Southern California, Zoe’s inspiration was drawn from channeling four distinct personas that evoke the effortlessly cool-vibe of the LA girl: the bohemian beauty, classic sophisticate, naturally sun-kissed surfer girl, and ever-confident tomboy.

For access to lookbook images and video please use this link.

“My inspiration for this shoot was drawn from so many of the women I see around me — these incredible, very modern, California women. Girls that aren’t trying too hard but have this amazing effortlessness about them,” Zoe shared. “The thing about UGG is there are a lot of styles that people don’t know about. Consumers think of only the Classic (boot), but there’s so much more that they offer. There’s something for everybody.”

Shot in Venice Beach, California and produced by Wednesday Agency, the fall lookbook features the convertible Classic Cuff, sleek Classic Slim, ultra-refined Classic Luxe, and a contemporary combat boot inspired style from the new Classic Street Collection. Paired with everything from leather leggings to distressed denim cutoffs and silk bomber jackets, each feel-good closet staple is seamlessly worked into everyday ensembles for the ultimate in effortless luxury.

As a longtime brand loyalist, Zoe gushed, “That’s what I love about UGG. You can live in UGG day to night — wear them at home, wear them out and in whatever setting you will still look incredibly stylish.”

Available at UGG® concept stores worldwide, online at and at select wholesale partners, new Classic Boot styles retail between $150 – $315.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles.

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