Ugg Boots Are in Again—4 Cool-Girl Ways to Wear Them Like the Celebs!

Taylor Swift
Kim Kardashian, KUWTK
ESC: Under 100,

ESC: Hailey Baldwin, Ugg Boots

Jamie McCarthy/Getty Images

If you think that Ugg boots belong in the back of your closet, destined to never see the light of day again, you might want to take a beat.

Why? For one, celeb stylist Rachel Zoe says so. That’s right, the comfy, cold-weather shoe (that feels so good it’s practically a slipper) is cool again—just in time for fall. And lucky for all of us that have a hard time with heels, Uggs these days go with everything. “You can live in Ugg day to night—wear them at home, wear them out and in whatever setting you will still look incredibly stylish,” encouraged the pro.

Don’t believe it? Keep reading for four celeb-inspired ways to wear Uggs any time, any place.

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Meet the It Shoe Every Celeb Will Be Wearing This Season

Just because it’s your day (or night) off, doesn’t mean that you shouldn’t get dressed up at all. It’s perfectly reasonable to want to keep it simple, but that doesn’t give you free reign to look like a slob. The solution: Pull a Hailey Baldwin and swap in your boots anywhere that you would wear sneakers. Whether you’re doing the crop top and short-shorts routine or going the flirty route with a miniskirt and bodysuit, consider Ugg boots your flat-shoe upgrade of the season.

ESC: Hailey Baldwin, Ugg Boots
UGG Classic II Tall, $200; H&M A-Line Skirt, $29.99; River Island Light Blue Wash Fleece Lined Denim Jacket, $100; Vince Wrap-Effect Silk Blouse, $275; Crap Eyewear The Tuff Patrol Sunglasses P, $66; Rebecca Minkoff ‘Medium Julian’ Backpack, $245

ESC: Olivia Culpo, Ugg Boots

Michael Simon/startraksphoto.com

If you’re jettsetting this fall (near, far or anywhere in between), comfort is key. But if you’re a fashion girl like Olivia Culpo, looking good, no matter what, tops the list as well. You might only be wearing stretchy jeggings and an oversized sweater (your most off-duty outfit), but trust us: Fleece-lined boots are much easier to slip on and off when you’re making your way through the airport’s tedious TSA checkpoint.

ESC: Olivia Culpo, Ugg Boots
UGG Classic Short Leather, $175; AEO Denim x Hi-Rise Jegging, $49.95; Theory Tace Turtleneck Long Sleeve Jersey Bodysuit, $160; 10 Crosby by Derek Lam Wool-Blend Cape, $398.28; Sunday Somewhere Soleil Sunglasses, $290; Clare V. Petit Henri Maison Pouch, $295

ESC: Hilary Duff, Ugg Boots

AKM-GSI

You can rationalize wearing the cozy shoe when traveling and hanging around the house, but yes, you can also wear Uggs out and about when you are being your most serious self, much like Hilary Duff. If you have a business meeting or something equally as professional on the books, the trick is to pair the under-the-radar footwear with structured pieces, like oversized sunnies, a cape jacket and a satchel, to instantly bring glamour to your look.

ESC: Hilary Duff, Ugg Boots
UGG Classic Cuff Short, $180; Dorothy Perkins Stripe Bodycon Tube Dress, $37; Hype Spitfire Sunglasses, $39; ZAC Zac Posen Eartha Soft Top Handle Bag, $495; Mango Pockets Cape, $99.99

ESC: Rosie Huntington-Whiteley, Ugg Boots

SPOT / AKM-GSI

We’re all busy, so more often than not what you wear during the day winds up being the very outfit that you roll into happy hour in. If that’s the case, you’ve got to make sure that your outfit is versatile enough to transition you from occasion to occasion. Not to say that Ugg spokesperson Rosie Huntington-Whiteley’s look would work well for a cocktail party, but the all-black, no-fuss mentality is the safest way to look classy at any hour. Just be sure to keep it fun with trendy accessories like a colorful fur collar or the model’s edgy choker.

ESC: Rosie Huntington-Whiteley, Ugg Boots
UGG Classic II Short, $160; Topshop MOTO Black Coated Joni Jeans, $74; Mango Faux-Fur Denim Jacket, $89.99; Rebecca Minkoff MAC Circle Cross Body Bag, $195; Scosha Fiesta Gold-Plated Diamond Ring, $270; Vince Wrap-Effect Silk Blouse, $275

Thank goodness, too, because, really, who wants to wear heels when you can wear Uggs instead?

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Deckers Outdoor drops as analyst cuts rating over UGG boots

By Noel Randewich | SAN FRANCISCO

Shares of Deckers Outdoor (DECK.N) were on track on Thursday for their biggest one-day drop since early 2015 after an analyst downgraded the footwear maker over concerns about discounts on its UGG boots.

The sheepskin boots, which have grown wildly popular over the past decade, have boosted Deckers’ revenue to nearly $2 billion a year, but growth is losing steam.

A $20 UGG rewards certificate program introduced by Deckers last week and the company’s recent decision to sell the boots on Amazon.com (AMZN.O) and through Macy’s (M.N) will annoy long-time loyal wholesalers like Nordstrom (JWN.N) and Journeys, Susquehanna analyst Sam Poser wrote in a research note.

He downgraded his outlook on Deckers to “negative” from “neutral.” The stock fell 5.9 percent to $57.39 at mid-afternoon.

“We would sell (Deckers) as the health of the UGG brand is clearly at risk,” Poser said.

UGG sales exploded from $37 million in 2003 to $1.52 billion in fiscal 2016 as the boots turned up from Rodeo Drive to college campuses to malls, but last year’s growth was a meager 2.1 percent.

In the June quarter, net sales of UGG fell 20 percent. Net sales from the Goleta, California-based company’s other brands, Teva and Sanuk, also declined.

Despite concerns about slow sales growth, the number of mutual funds owning Deckers shares increased by 9 percent to 340 in the past quarter, according to Morningstar data.

For the fiscal second quarter, Deckers’ revenue is expected to increase 2.1 percent and its full-year revenue is seen falling 1 percent, according to the average estimate of analysts followed by Thomson Reuters.

 

I’m a Fashion Editor Who Can’t Wait to Get a New Pair of UGG Boots

Every girl has that one special item she’ll invest in over and over again. We partnered with UGG® to share how for one of our editors, that item is a pair of her favorite boots.

I was born and raised in the suburbs of New York, and growing up there made me love the changing seasons, especially Fall. The chill of Autumn and all of the fashion that comes with it fills my soul with happiness to this day. Since I was in elementary school, my mom and I would go shopping every back-to-school season. We stocked up on cable-knit sweaters and fresh new jeans, and every year without fail I got to pick out a shiny new pair of UGG® boots. The first pair I ever owned was the Classic Tall Boots in Chestnut, and I distinctly remember not wanting to take them out of their big, eggshell-colored box because I didn’t want to ruin their pristine condition. Once I finally brought myself to do so, I lived in them.

Now that I’m in my 20s, work in an unbelievably stylish office, and have a job that constantly keeps me on the prowl for emerging trends, my fashion has evolved. One thing that remains the same is my love for UGG® boots, and luckily the range of styles has followed me into adulthood. Since patent leather and high heels aren’t always suitable for romping around Manhattan, UGG® boots are my go-to. This Fall, I have my eye on the new Classic II styles. They’re perfect for when I’m running to appointments after work or just need a comfortable commuting option. They’re insulating and weather-resistant without being clunky — exactly what I need when it rains or snows.

No matter where you’re from, it’s likely you have a few fond memories of wearing UGG® boots, too. They’re undeniably cozy and never fail to keep feet snug. There’s truly nothing not to love, and that’s why I’m proud to declare that no matter how old I am or how drastically my style changes, I’m going to keep investing in my favorite shoe.

More From UGG®:

Committed to the finest materials and impeccable craftsmanship, UGG® introduces the next generation of the Classic Boot. Shop new Classic II styles now!

Redesigned for weather and more luxurious than ever, the New Classic has been pretreated for water and stain resistance and features improved traction.

Buyer Beware: How to Spot, Avoid Counterfeit UGG Boots This Holiday Shopping Season

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A hot search term each holiday shopping season is “UGG Deals.” As the weather gets worse and teenagers write their letters to Santa, shoppers get desperate for a discount on the fuzzy and pricey footwear.

But I found those searches can lead to counterfeiters who sell boots that the real UGG manufacturer says are made of inferior leather, synthetic lining and adhesive chemicals that aren’t found in the authentic boots.

I searched “Discounted UGGs” and found hundreds of sites offering what they said were authentic UGG boots, including eBay and AliExpress.com. I ordered 7 pairs. Only 4 of the retailers actually charged my credit card and shipped the boots to me. 3 were mailed from China, including the pair from AliExpress. The 4th came from an eBay seller in California. The boots ranged in price from $100 – $190 with shipping. The cheapest boots were discounted 50 percent and the boots purchased on eBay were discounted 20 percent.

Fake Luxury Goods: How To Spot

I took the boots to UGG headquarters in Santa Barbara, California. The company is well aware of the counterfeit problem, and say they have taken legal action against 60,000 websites selling counterfeit products. Leah Evert-Burks, the company’s director of Brand Protection, inspected them all. She said three of the four pairs were counterfeit, including all of the pairs shipped from China. Leah said that only the eBay pair was authentic.

Evert-Burks pointed out that the fakes used pig or cow skin instead of sheepskin. She showed how the synthetic polymer lining of the boot pulled away from the leather. “Real UGG boots are made from one piece of sheep hide that isn’t glued or stitched together,” Evert-Burks said. She showed how the fake fleece pulled out and poked through the seams. She flexed the soles of the boots and showed how much stiffer they were than authentic UGG boots. A dead giveaway on one of the boots was the Ugg logo on the sole of the shoe that had “Australia” spelled incorrectly.

When I tried the boots on, there were noticeable differences too. The toe-box of the counterfeit UGGs pressed down on my toes and pinched them. Evert-Burks explained: “They don’t use a foot form to sew each piece–it’s thrown together without the craftsmanship we put into the process.” Also the synthetic fiber in the counterfeit boots made my feet sweat. When I wore the authentic UGG boots, my feet came out of the shoes dry.

“We get lots of calls from parents after Christmas saying they’ve got a teenager in tears, that counterfeit boots were unknowingly purchased and wrapped under the tree,” Evert-Burks said.

The company is trying to help consumers make informed choices and even try to recoup their money if they purchased counterfeit boots, she said. On their website they offer a tool to check whether an online site is an authorized retailer of UGG products. They also offer step-by-step instructions to submit a dispute claim with your credit card company to recoup the money spent on a counterfeit purchase.

AliExpress, a subsidiary of The Alibaba Group, is an international marketplace of third party sellers where we purchased one of the counterfeit pairs of boots. A spokesperson for Alibaba told us: “The Alibaba Group works hard to eliminate products from our various marketplaces that violate intellectual property laws. Our strict rules about conducting business on our marketplaces are designed to maintain the trust that we have with our customers. We continue to collaborate with intellectual property owners and sellers to remove products that violate our strict policies.”

Evert-Burks of UGG warns against all such marketplaces including eBay, where we bought authentic UGG boots: “Platforms such as eBay you just run your chances (of) getting counterfeit or genuine product.”

EBay told us it works hard to take down counterfeit listings and offers a money-back guarantee if an item is not as described, and that includes products that claim to be authentic but turn out to be fakes.

But let’s get back to the original issue–are there ever any sales on UGG boots? From my own research during the holidays last year I found that many department stores that rolled out store-wide coupons for 15% or 25% off excluded things like make-up, perfume and UGG boots. Evert-Burks says you will see clearances with authorized partners but it’s usually seasonal, meaning after the holidays and rolling into summer. UGG does have a sale page on its site and retailers like Nordstrom Rack and 6pm.com carry discounted UGG shoes, but the sale items are rarely the classic boots.

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