For the Second Fall Season in a Row, Rachel Zoe Styles New UGG Lookbook – Capturing the quintessential California girl, laidback looks are grounded in new Classic Boot styles

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NEW YORK–(BUSINESS WIRE)–When Rachel Zoe makes a style statement, fashion aficionados take notice. The famed designer, stylist and editor has once again partnered with UGG®, a division of Deckers Brands (NYSE:DECK), to curate a lookbook that features the brand’s new assortment of fall Classic boots.

@RachelZoe is at it again, styling the @UGG Classic Boot for the sartorial LA woman.

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Designed to give UGG® fans a dose of fresh inspiration, the lookbook showcases the versatile ways in which UGG® can be worked into everyday ensembles, from beach to street and beyond. With looks that tie back to the brand’s coastal roots in Southern California, Zoe’s inspiration was drawn from channeling four distinct personas that evoke the effortlessly cool-vibe of the LA girl: the bohemian beauty, classic sophisticate, naturally sun-kissed surfer girl, and ever-confident tomboy.

For access to lookbook images and video please use this link.

“My inspiration for this shoot was drawn from so many of the women I see around me — these incredible, very modern, California women. Girls that aren’t trying too hard but have this amazing effortlessness about them,” Zoe shared. “The thing about UGG is there are a lot of styles that people don’t know about. Consumers think of only the Classic (boot), but there’s so much more that they offer. There’s something for everybody.”

Shot in Venice Beach, California and produced by Wednesday Agency, the fall lookbook features the convertible Classic Cuff, sleek Classic Slim, ultra-refined Classic Luxe, and a contemporary combat boot inspired style from the new Classic Street Collection. Paired with everything from leather leggings to distressed denim cutoffs and silk bomber jackets, each feel-good closet staple is seamlessly worked into everyday ensembles for the ultimate in effortless luxury.

As a longtime brand loyalist, Zoe gushed, “That’s what I love about UGG. You can live in UGG day to night — wear them at home, wear them out and in whatever setting you will still look incredibly stylish.”

Available at UGG® concept stores worldwide, online at UGG.com and at select wholesale partners, new Classic Boot styles retail between $150 – $315.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles.

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Why you need to rethink your view on Uggs

Cast your mind back to 2002 and, chances are, the predominant image that will pop into your mind is the UGG boot, otherwise known as the shoe version of a hangover.

It was a boot that gloried in being ugly, that left us all walking on the ankles, went soggy the second it rained and never recovered, but was so comfortable, we forgave it all those sins and determinedly carried on wearing them anyway (sometimes with mini skirts, which made absolutely no sense).

Well, that boot is back.

Last week, Alexa Chung announced her collaboration with the brand and, with that, sealed what the fashion world has been attempting to do for a good year now: she made UGGs viable again.

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Besides, the return of the UGG is about more than just the boot itself anyway; it marks a bigger fashion movement that is going on this season: to bring back functional and wearable clothing that you might actually welcome putting on when you peel yourself out of bed in the morning.

See also the oversized everything, down-filled puffer jackets and sleeves so long they finish a good foot after your fingers do.

Casual observers could point out all these clothes can be hideously ugly too and that maybe that’s the real movement the UGG is a part of, but let’s ignore those dissenting voices and focus instead on the perks: fashion is being kind to us and giving us trends we actually want to wear, for once, and that’s something to be grateful for.

And if your heart still remains cold and unmoved, then consider this: Alexa Chung wears them now and since when has anyone needed any other reason to wear anything?

If you’re really being honest, did you ever stop wearing them in the first place?

All hail the return of the UGG boot.

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